Magalang is known for its sweet mouth-watering treats such as pastillas, plantanillas, and ensaymadas. Carreon’s Sweets and Pastries is probably the most famous among the makers of the said products. Mrs. Lourdes Sanchez Carreon, the founder of Carreon’s Sweets and Pastries, started making these treats fondly as a hobby. She serves them to guests or sends them as gifts to family and friends.
She has consistently received positive feedback about the delicacies she makes which led her to eventually make it a business. If you ask her what her humble beginning looks like, she would tell you it is selling products by offering them door-to-door since she doesn’t have her own store. Her efforts did not go to waste as the demand for their products steadily increased.
She then opened a small bakery called Lourdes Bakeshop (which would later be changed to Magalang Espesyal) where she offers her special pastillas, plantanillas, ensaymada, and sans rival.
In 2004, Mr. Francis Joseph R. Carreon, Lourdes’ grandson, took over and his first order of business was to rebrand and introduce Carreon’s Sweets and Pastries, first to Magalang, then to the rest of Pampanga and hopefully beyond.
Carreon’s Pastillas de Leche is, without a doubt, their best-seller. It is made from their family’s best-kept secret recipe using pure carabao’s milk. As the brand grew, so is their product line-up. They now also offer caramel pastillas, marzipan de pili, empanaditas, yemas, pili roll, sylvanna, and polvoron.
Carreon’s Sweets and Pastries caught the attention of both mainstream and local media outlets. Some of the features were in NCCA Padayon Online Show (2020); CNN (2018); TRiBE: Making Pastries in Traditional Ways on NET25 (2016); Unang Hirit (2016 & 2015); Kapuso Mo Jessica Soho (2015); ABS-CBN News (2015); GMA News TV (2014); Travel Time (2013); I Juander (2013); Ang Pinaka (2013); Market to Master – Lifestyle Network (2013); and Umagang Kay Ganda (2013) to name a few.
Carreon’s Sweets and Pastries also participated in various trade fairs that broadened their market yet again. They are also a member of Sweets N’ Pastries Association in Pampanga (SNDAP).
As part of Francis’ corporate social responsibility projects, he provides financial support to the children of their employees until they reach college. He also supports local farmers by buying raw ingredients, such as Carabao’s milk and eggs, from them.
His advice to aspiring entrepreneurs is to “Know your passion. Start a business that you really know and are happy doing. Don’t just hop on the trend”.